2021 Bestsellers | Her

In this edit we are sharing perfumes which have been most popular with Bloom’s customers in 2021.

What makes a bestseller? It seems that a recipe for a popular fragrance needs to belong to a familiar comfort zone and yet it needs to have a novel nuance. It could be a subtle, intriguing feature that attracts attention, or it could be the extraordinary quality of some material in the formula. A bestseller also needs to be harmonious, and made from materials that correspond to the price.

Some perfumes in this edit have held their champion status for a few years now: the clean musk blend, a stunning rose and the show-stopping gourmand leather. The new entries include a dreamy Mediterranean fig (an eternally popular theme); as well as a beautiful classic which has been around for over a century.

However, as it was mentioned in a recent installment of The Crown ladies naturally wanted to know what it smelled like and found it beautiful.