2021 Bestsellers | Him

In this edit we are sharing perfumes which have been most popular with Bloom’s customers in 2021.

What makes a bestseller? It seems that a recipe for a popular fragrance needs to belong to a familiar comfort zone and yet it needs to have a novel nuance. It could be a subtle, intriguing feature that attracts attention, or it could be the extraordinary quality of some material in the formula. A bestseller also needs to be harmonious, and made from materials that correspond to the price.

Most entries in this year’s list of bestseller are new. But there is a set of styles which will be forever popular: colognes, herbaceous clean fougeres, some adventurous smoky options and versatile clean woody perfumes.