Bestsellers of 2023 | For Him

Another year around the sun and we’re excited to bring you the perfumes that have topped the charts at Bloom in 2023!

Popularity in perfume often comes down to three things. Firstly, well-crafted scents that are carefully balanced, versatile and not overpowering. Secondly, they resonate with a broad audience, fostering a connection to positive emotions or happy memories. Lastly, they are scents that might offer something new and different without being too challenging.

 This selection is a wonderful window into what is popular in niche perfumery at the moment, one that will likely reflect the broader appetite of perfume lovers this year. Certain favourites have stood the test of time, but a handful of thrilling newcomers are making their mark. We notice a draw towards modern molecules with unique and distinctive compositions on the upswing. As well as a clear desire to embrace the ambiguity and buck the perfumed gender norms. Who said woods were just for men! What remains the same is the delight our customers have in the magical element of an exquisitely made fragrance of exceptional quality.

 From green and fresh themes to decadent florals, we give you the fragrant champions of 2023.