British Niche

In the realm of fragrance, British perfumery emerges as a tapestry woven from the land with integrity and innovation. From ancient Roman influences and their use of fragrant plants to scent baths and keep the plague at bay, to the Catholic ceremonial incense that carried prayers to God. Onwards to the opulent courts of Elizabethan and Victorian England which saw scent become a cosmetic luxury. Today, a blend of tradition and modernity defines British perfume, a timeless source of olfactory artistry, more than a simple blend of flowers, oils and aromatics but a projection of the Great British spirit and renowned craftsmanship.

This edit is Bloom’s tribute to the art of British perfumery, a collection of our most beloved brands from the land of hope and glory. Perhaps the most iconic is Floris, a heritage brand with a Royal Warrant and fans from Winston Churchill to Marylin Monroe. While Beaufort, known for their bold, evocative and often unconventional compositions, transport you back in time taking inspiration from British nautical histroy and literary masterpieces. Ormonde Jayne melds quintessential British artistry, contemporary design, and exotic essences harnessing the vibrancy and cosmopolitan spirit of London. Stepping into the age of small-batch perfumery, Foras offers snapshots of nature with a focus on experimental creations formulated with care and attention to detail. And the latest brand to Bloom, Ortir Apothecari, from the wild west of Wales capturing the essence of a country steeped in botanicals, bringing us the seasons and the joy of the unique Welsh landscape.

These are the British perfume brands making life smell good.