Fabulous Fruits

Sending a delightful goodbye kiss to summer with fabulous fruits: delicious mangoes, tart blackcurrants, ripe figs, juicy pears and some unexpected options such as pine resin with a surprising strawberry nuance.

How do perfumers put the fruit in the formula? Fruity notes are a product of aromachemical development in the late 20th century; often created from molecules derived through lab synthesis rather than distillation. Distill strawberries and you will get jam, not an essential oil useful to perfumers! (You can still distill the tiny seeds in the strawberries but the result is very far from the delicious aroma of ripe berries). As techniques and skills develop the good news is that fruity nuances are becoming more convincing, complex and sophisticated; especially in niche, artistic perfumery. Because small batch perfume houses can use really rare natural materials they can experiment and explore more freely. Indeed, as you will see in this edit, one perfumer was lucky enough to find a particular pine resin delivering the most extraordinary strawberry twist. 

So we invite you to pick your ripe fruit from this overflowing basket.